Fifth Third Bank never had a problem signing up new customers; its problem was keeping them. A year ago, bank customers were closing nine accounts for

THE GUTTERS NEED CLEANING, the trim needs painting and the sink is backed up. Who do you call? Sure, there's lots of local mom and pop repair shops listed

The Talbots Inc., known for its upscale women's and children's apparel, is moving into men's clothing. Its holiday catalog, which will mail in October,

James Lucas has been named as senior vice president, director of research, database and analytics by DraftWorldwide Chicago. Previously, he was director

THE WORLD OF DATA COLLECTION seems to be riddled with missed opportunities. Sometimes it seems some marketers or their employees just aren't even trying.

THE STRONGER THE TRUST, the stronger the customer relationship. And the stronger the relationship, the stronger the bottom line. That, says Barbara Lawler,

A benign privacy bill, one that would let companies regulate themselves, was introduced in Congress last week by Rep. Cliff Stearns (R-FL). The Consumer

The Direct Marketing Association will begin offering most state do-not-call lists with its Telephone Preference Service file, the association is expected to announce next week.

NetRatings Inc. has bought DoubleClick Inc.'s @plan products for $18.5 million in cash and stock. The deal also included a multi-year research partnership

Worldata/WebConnect won management of the new 150,000-record e-mail list from TechTV Family of Lists, effective May 5. TechTV is the only 24-hour cable