The Rhode Island Department of Motor Vehicles would have to obtain a person's permission before sharing their personal information with third parties for marketing purposes under a bill unanimously approved by the state House of Representatives last week.
Naviant has bought a majority stake in 24/7 Real Media Inc.'s e-mail division. The new entity will be called 24/7 Mail Inc.
All-Start Sports Enterprises List Services Corp. has been named manager of the All-Start Sports Enterprises mail order buyers masterfile. Included are
State-issued driver's licenses would become de-facto national identity cards under a bill to standardize those documents introduced in the House Wednesday by two Virginia Congressmen.
The Federal Trade Commission has begun a systematic attack on deceptive spam, bringing scores of cases against e-mail marketers since Howard Beales, director
MILLER TIME? Philip Morris Cos., New York City, confirmed last month that it is negotiating to sell struggling Miller Brewing Co., Milwaukee, to South
Category management has a new acronym. Cannondale Associates calls it Consumer Marketing at Retail (CMAR), a hybrid of solution selling and category management
IT'S NOT SURPRISING that a health and fitness publisher would put a premium on being lean and limber. But Rodale Inc. has taken the ideal to an extreme,
FINALLY, a win for those touting customer service. Three-quarters of all marketers have integrated their customer service channels, according to a new
IT WAS JUST A YEAR AGO that FTC Commissioner Sheila Anthony said privacy notices aren't working. Her comments were echoed in news stories from coast to