Sponsorship spending rose only 6.9 percent to $9.3 billion in 2001 as the economic slump put deals on hold. North American sponsorship rights fees grew

The economic slowdown proved to be the best and worst of times for marketing research companies. Although advertising and promotion budgets were reduced

Government officials and activists are fanning the fire under tobacco marketing again. The struggle will play out over the next few years in court, in

2002 Rank Agency/Primary Services 2001 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 National Tour, Inc. Rancho Santa Margarita, CA Johnny

Spending on games, contests, and sweepstakes rose 10 percent to $1.65 billion in 2001, according to PROMO estimates. The year's biggest news the indictment

New Lists Netexec@work A list created and maintained by the Network Executive Research Center, a West Coast research and data-source compiler for the

Cisco Systems has abandoned postal mail in favor of e-mail in its marketing of a big-ticket networking system, saving money in the process. The effort

WITH THE AVAILABILITY of more advanced technologies for database marketing in recent years, it's become easy to lose sight of the basics. What do you

MONDAY, JUNE 17 KEYNOTE ADDRESS 9:15 AM - 10:00 AM John E. Potter, Postmaster General and CEO, U.S. Postal Service 10:15 AM - 11:10 AM CONCURRENT SESSIONS

E-MAIL use is becoming more profitable. The average amount of revenue generated from an online buyer grew from $168 in 2001 to $208 in 2002, while the