ComScore Expands Global Reach of Measurement Services
ComScore Networks, Inc., Reston, VA, has expanded its Media Metrix audience measurement service. In September 2002, comScore Media Metrix will deliver
ComScore Networks, Inc., Reston, VA, has expanded its Media Metrix audience measurement service. In September 2002, comScore Media Metrix will deliver
R. L. Polk & Co. has contracted with Donnelley Marketing to overlay its commercial trucking customer file with information from Donnelley's database of
Mazda North America has tapped Harte-Hanks Inc. to create and execute a loyalty marketing program among new and current owners. Specifically, Harte-Hanks
Acxiom Corp., Little Rock, AR will provide Career Education Corp. with data center and network management services for CEC’s 42 campuses, schools and
STEALTH MARKETING Mail-Well Inc., Englewood, CO, developed interactive technology dubbed Rub n Reveal that displays previously messages when activated
IS THERE A BRAWNY MAN IN YOUR LIFE? Georgia-Pacific Corp. is betting that there is. When the Atlanta-based marketer acquired the Brawny paper-towel business
Unilever's promotion team seems partial to cruises. At first it was just sampling, stocking ship cabins with shampoo since cruise lines don't. (People
The murkiest part of Internet law right now is how to make material changes to Web site privacy policies. While no federal or state laws expressly regulate
Everyone has some sort of malady be it real or imagined, life-threatening or frivolous that they wish there was a magic pill to cure. Even the pharmaceutical
Did you ever wonder why the milk is always at the back of the grocery store? It's the science of retailing in action and built from analyses of carefully