STEALTH MARKETING Mail-Well Inc., Englewood, CO, developed interactive technology dubbed Rub n Reveal that displays previously messages when activated

IS THERE A BRAWNY MAN IN YOUR LIFE? Georgia-Pacific Corp. is betting that there is. When the Atlanta-based marketer acquired the Brawny paper-towel business

Unilever's promotion team seems partial to cruises. At first it was just sampling, stocking ship cabins with shampoo since cruise lines don't. (People

The murkiest part of Internet law right now is how to make material changes to Web site privacy policies. While no federal or state laws expressly regulate

Everyone has some sort of malady be it real or imagined, life-threatening or frivolous that they wish there was a magic pill to cure. Even the pharmaceutical

Did you ever wonder why the milk is always at the back of the grocery store? It's the science of retailing in action and built from analyses of carefully

The Postal Rate Commission has endorsed Confirm, a new mail tracking system that the U.S. Postal Service is proposing

Trans Union cannot sell lists to marketers derived from personal data from consumer credit reports, a federal appeals court has ruled.

It takes more than good service to keep retail bank customers from leaving.

Yahoo, the Web portal and marketing company, is rolling out two new offerings. One will allow marketers to identify consumers with high propensity to