On its way back from bankruptcy, Frederick's of Hollywood has a lot more to flaunt than risqu underwear. The company is increasing its $15 million annual

In the business of direct marketing, we are always in a hurry. We hustle our mailers out the door to be the first to arrive. We perk up our offers with

Last month's election, far from helping direct marketers, could actually hurt them by speeding up passage of privacy legislation, sources said. For example,

Small-format and specialty stores will account for much of the growth in U.S. retail over the next three to five years as retailers cater to targeted

E-mail performance is improving, according to a report by DoubleClick Inc. Clickthrough rates increased to 8.5% in the third quarter of 2002, up from

Chadwick's-Real Comfort The Chadwick's-Real Comfort catalog offers quality and style through its variety of casual wear for the value-conscious woman.

Append Power! This Web-based service allows marketers to append third-party data to their house files. Available information includes e-mail addresses

The president of Traffix Inc., Eric Aroesty, has resigned to pursue other opportunities. Andrew Stollman, the former chief operating officer, has been

PhotoWorks Mal Dunn Associates has been chosen to manage the PhotoWorks package insert program. Every year, 297,000 customers purchase a variety of photo-related

The quality of search traffic is most important to 85% of marketers using pay-per-click search engines, according to a new survey of 300 businesses. The