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When I was young I had a Visible Man Kit, a plastic skeleton with molded body organs and transparent plastic skin. The Visible Man’s skin cover had a

At first glance, the numbers might lead one into complacency. But look a little further and some disturbing elements emerge. Revenue projections – while

The Federal Trade Commission and six other government agencies Monday endorsed a proposed rule change by the Federal Reserve Board to allow banks, financial

Compiled B-to-B data is better than ever. There are new sources of information – and new ways of looking at itasked to name the most glamorous business

A 60 Minutes segment broadcast on Sunday, Nov. 28, cast the Internet data collection industry in an ill light while downplaying responsible practices

With targeting options limited, Pittsburgh insurer mines its databaseAn insurer that’s required to solicit all prospects within its area of coverage would

Don’t get any gum on the keyboard.Wm. Wrigley Jr. Co. is running its first-ever online sweepstakes as part of an estimated $17 million Gotta Have Sweet

A move toward integrated and information-based marketing means business is booming for direct marketers in Canada, according to John Gustavson, president

Remember the brouhaha a few years back when Alanis Morissette released “Ironic”? Many critics lambasted the singer, saying the things she mentioned in

It probably wasn’t the reaction “60 Minutes” is used to: The show’s camera crew, accompanied by Direct Marketing Association spokesman Stephen Altobelli,