E-Mailer Silverpop Acquires Epigraphx
Silverpop, an e-mail marketing and customer communication firm based in Atlanta, has acquired Silverpop, an e-mail marketing products and services provider.
Silverpop, an e-mail marketing and customer communication firm based in Atlanta, has acquired Silverpop, an e-mail marketing products and services provider.
AARP is going after the Hispanic senior market with a mid-seven-figure initiative. In 2003, 4 million of AARP's 130 million direct mail solicitations
Employment advertisers spent over 41% of their first-quarter advertising expenditures online, badly hurting local newspapers, according to DoubleClick
Roche Diagnostics and Fulcrum Analytics have won a Gold NCDM Excellence Award for Roche
Microsoft, which was data-challenged only a few years ago, has boosted its consumer sales and taken a tentative stab at real-time data turnaround with
Jim Wheaton and Mark T. Graham have launched Data University, a data-use training and consulting organization. Data University offers both on-site and
Catalogs drive online and retail sales, says a new DoubleClick Inc. study, which analyzes data from its Abacus division. For marketers that have both
Lifetime Television, the network for women, has found a way to help both its viewers and itself. In 1999, the network started sending monthly newsletters
Marketers seeking growth sectors need look no further than the youth, senior and Hispanic markets, which represent the consumer sectors with the greatest
What looked on paper like an $18 million profit for Chase's Group Sales program was actually an $18 million loss for the entire company. But the loss