Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 8, 2018 Ally Bank Outfoxes Competitors with High-Impact Disruptor Strategy Go behind the scenes with Ally's CMO Andrea Brimmer to learn how she plans, and successfully executes, its disruptor strategy. More…   SPONSORED BY: A Free Online Conference: AI For Marketers From the…

If your company has waited until the last minute and is still in the early stages of implementing a GDPR program, focus on establishing a ‘risk ready’ posture. Here's the steps to take.

Three-quarters of CMOs think their jobs are on the line if customer engagement doesn’t live up to their audience’s expectations, according to a new study from the CMO Council.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 4, 2018 PRO Awards Finalists Announced, Gala Set for June 19 in New York City Come join hundreds of the world's leading marketers at the industry's most commemorative affair, the 2018 PRO Awards gala. More…   SPONSORED BY: A Free Online Conference:…

New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 3, 2018 Coordinating GDPR Strategy Across the Enterprise If your company has waited until the last minute and is still in the early stages of implementing a GDPR program, focus on establishing a ‘risk ready’ posture. Here's the steps to take. More… SPONSORED…

If done right, personalization is a powerful tool for marketers. How can you avoid the “creep” factor and connect with your audience in a meaningful way? In this Chief Marketer Special Report, learn how to leverage technology and data to create B2C and B2B campaigns that show your audience that you see them, you get…

Here are four tips for a successful transition, from the moment you scan a live lead at a trade show to that lead’s conversion into a sales opportunity

Here are three things to consider when calibrating your brand’s moral compass before embarking on an online media campaign.