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BY NOW, e-mail subscription services are a marketing layup, but the trick is motivating customers to sign up. A promotion from the NBA’s New York Knicks

Complaint alleges the online retailer misrepresented its privacy policyThe Federal Trade Commission and Toysmart.com LLC were in settlement negotiations

CATALOG SALES are expected to reach $104.3 billion this year and are forecast to jump to $142.9 billion in 2005 at a compound annual growth rate of 6.5%,

Reliant Interactive Media Corp., a Tampa, FL-based infomercial marketer, reduced by roughly half the number of telephone sales it normally loses, thanks

AFTER THE European Parliament refused to endorse the Safe Harbor agreement, citing a lack of U.S. laws to protect the privacy of personal information,

IT’S NO SECRET that list brokers today are overwhelmed. Their business is good, their electronic order entry systems are faulty, their clients are demanding,

WE’VE HEARD FROM managers. We’ve heard from brokers. This year, DIRECT decided to invite an even more intriguing group to its annual List Roundtable:

NEED A BREAK from this year’s boring presidential race? You might want to attend a couple of DM events where you can at least believe what you hear.The

THE ABILITY to create prospect models from The Reader’s Digest Association Inc.’s file has opened the list up to a new set of direct marketers that now

Dun & Bradstreet debuts today its Web-enabled version of its flagship database marketing product, D&B Market Spectrum. The new product enables companies