Lake Group Manages Lycos E-mail and Postal
Lycos has chosen Lake Group Media Inc. to manage its e-mail and postal files, effective Nov. 19. The postal master file contains 8.8 million postal addresses,
Lycos has chosen Lake Group Media Inc. to manage its e-mail and postal files, effective Nov. 19. The postal master file contains 8.8 million postal addresses,
The Direct Marketing Association, fearful that some of its members are headed for legal problems, has asked the Federal Communication Commission to hold
American business still has a long way to go in protecting consumer data, a Federal Trade Commission executive implied before Congress today. Some firms
Dell Inc. reported net income of $677 million for the third quarter, up from $561 million last year. The direct response computer manufacturer/marketer
TEAM Coalition, in conjunction with the NFL, is sponsoring a contest that dangles tickets to the Super Bowl as an incentive to drink responsibly and appoint
Game show Pyramid gets a national direct-mail sweeps that will award four grand-prize trips to Los Angeles for a show taping and meeting with host Donny
ALC, a data firm based in Princeton, NJ, has opened a Dallas/Fort Worth office. The new location will be run by David Dotson, who was named vice president
Serengeti Serengeti is a gift catalog with products that feature wildlife and the outdoor scenes. There are 112,000 last-12-month buyers in the file.
Hallmark Cards, Inc. will run a holiday sweeps that ties its retail stores to Hallmark Channel programming. Hallmark's holiday sweeps lets you be a star
American Airlines and United Airlines are each using sweepstakes to drum up customers and charitable donations. American, in a regional promotion, offers