The Complete Investor This new-to-market file contains 15,123 direct-mail-generated subscribers to this investment newsletter. Selections: Gender, address

(Catalog Age) Yahoo is going up against rival Google once again. The company, which on Feb. 18 stopped using Google's search technology in favor of its

Search engine marketing firm WebSourced Inc has signed an agreement with Did-it.com to utilize the company's pay-per-click (PPC) search campaign management

ALM Investors These 11,005,814 individuals have made investments in things such as life insurance, mutual funds and real estate. The source of the file

Building a successful company is no small accomplishment

Talk about silos. Only a few years ago, California State Automobile Association had separate departments and IT systems for every service it offered —membership,

Blue Cross Blue Shield of Rhode Island has achieved a negative ROI of 45% with a new CRM system. And it is pleased with the results. Huh? Yes, it's true:

At press time, Bob Alcorn, COO of high-tech firm nFrame, was putting the finishing touches on his company's second e-mail newsletter. He whistled as he

Mark O'Malley, mayor of Baltimore, is a different kind of public official. For one thing, he refers to his constituents as "customers." That's not an

One might think that furniture shoppers have a finite need for ottomans, typing tables and children's bunk beds, but at Rhodes Furniture, half of its