View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer and DIRECT March 14, 2014 Tips for Better Social Marketing Beyond the Big Data Hype CM Asks…What Are Your Biggest Data Challenges? Amazon Prime Membership Goes Up…
View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer March 7, 2014 Marketing Wizardry Pulled Hostess Back from the Brink Jameson Whiskey Seeks Luck of the Irish on St. Patty’s Day 4 Market Leaders with the…
Effective use of technology is a must in order to efficiently produce, distribute, and service products as well as maintain high levels of customer service and engagement.
Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.
View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer February 28, 2014 Take a Chance With Marketing Strategy Faster Email Tech Means Higher Conversion Rates Brand-Building On Social Media Crowdsourcing and Lead Gen Programs Go Hand…
The goal of Neustar’s Global Media Intelligence Report is to inform marketers about industry trends in 2013 so that they can better optimize their media planning and buying.
When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.
This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.
B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.
This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.