Amacai Information Corp. has made its business and consumer lists available to the public. Under the terms of the deal, which was inked last Thursday, Fairlawn, NJ-based ClientLogic will bring the lists to market.
How many data miners does it take to build a model? More than you would think, judging by the stories told by Sam Koslowsky.
Total Marketing One, a North Liberty, IA-based direct marketing services agency has launched a consumer and business-to-business database division to expand its list services offerings.
Who's managing your security protocol? The answer is: most company's security responsibilities are either undefined or divided up between several departments, leaving plenty of room for costly mistakes or security breaches, a panel said during the ...
ESPN will create the first national U.S. wireless phone service specifically targeted at sports fans. The new service, called ESPN Mobile, will launch in 2005. ESPN Mobile will offer fans sports programming and entertainment from ESPN on a mobile phone, ...
How many data miners does it take to build a model? More than you would think, judging by the stories told by Sam Koslowsky.
Smart postal mailers carefully plan their campaigns, taking both season and day of week into account. So should e-mailers, say executives from UAL Loyalty
Business-to-business marketers have used private promotional databases to improve response and better target their mailings since the early 1980s. Now, says Linda Huntoon, executive vice president, of Greenwich, CT-based list services firm Direct Media, consumer merchants are starting to take advantage of them as well.
Avrick Direct Inc. has appointed Infocore Inc. to manage the Credindex Credit Card 30 Day Hotline master file. There are 621,647 records from the last 30 days on file, plus more than 7 million records from the last 12 months.
Country Marketing Ltd. yesterday took over management of the European Psychic Agency list of astrological product buyers. This file consists of 21,000 buyers from 2003 and 42,000 buyers from this year, including 10,000 buyers from October.