Search Results For: data
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Letters to the Editor
: As a former marketing manager for Pantone, this article really hit home! I couldn’t stop laughing. The type of thinly research assertions that you lampooned used to give me fits when I was working there. Fortunately, now that I’m on the outside, …
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Listline e-Newsletter 05/12/05
Worldata has been appointed manager of the For Him Magazine (FHM) list
portfolio, effective June 1. There are 770,606 records available from
this men’s lifestyle title. -
Acquisition
Hershey, Nestlé Bow New Treats
Nestlé USA and Hershey Corp. are readying new candies for summer—some with familiar brand names, and some new. Nestlé bows Donutz candy on May 23 with a tie-in to Warner Bros.’ Charlie and the Chocolate Factory, opening July 15. The in-pack sweeps …
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Acquisition
Bacardi Silver Ties with Sex and the City
Bacardi Silver has partnered with Turner Broadcasting System and reruns of the sizzling hit series Sex and the City to drive brand awareness and sales. The Turn on TBS, Turn on the Flavor campaign kicks off May 16 with plenty of in-store promotions and …
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Acquisition
American Airlines, Blockbuster Screen Sweeps
American Airlines and Blockbuster have partnered for a sweepstakes that offers consumers a $10,000 travel gift certificate and a digital video camera. Consumers can enter the Feature Presentation sweepstakes by completing an entry form at AA.com/promo. …
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The DirectTrack Aggregate Index
The DirectTrack Aggregate Index (DTAI) will show you trends in the industry across categories in the Networks we power. The DTAI will be updated monthly to show you trends in the industry.
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List and Database News
Mailing list availabilities
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Acquisition
Star Wars Premiums, Sweeps Invade Burger King
After 28 years, ‘The Force’ still has strong ties to Burger King Corp., which this week will launch its first global promotion surrounding the release of Star Wars: Episode III Revenge of the Sith. Starting today, U.S. consumers can collect 31 Star Wars …
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Acquisition
Best Western, Nickelodeon Team Up With Travel Card Promo
Best Western International has teamed up with Nickelodeon to reward members of its loyalty program with a limited-edition travel card for extended stays at the hotel chain and a chance to win a family trip to Hollywood. Guests of Best Western’s loyalty …
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Acquisition
KitchenAid Searches For Longest Running Dishwasher
KitchenAid is paying homage to one of its best-known products, the dishwasher, by running a sweepstakes to find the country’s longest running KitchenAid model. And, it’s dangling an incentive for the first 5,000 participants: a $100 mail-in rebate on …