Search Results For: data
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Listline e-Newsletter 05/16/05
The New York Times’ subscribers list has become available again after
being off the market for an extended period. ALC Data Management has
been appointed to oversee these 1.1 million records. The average income
of subscribers is $91,130. The source is 92% direct-to-publisher. -
Direct Marketing | Print
A Broad Palette
Say an artist wants to paint a field of blue flowers Sapphire Blue flowers, that is. Or maybe he or she would prefer Prussian Hue Blue, or Cobalt Blue,
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Direct Marketing | Print
News briefs/directmag.com
5/3 Search engine marketing expenditures will grow by 33% this year and reach $11.6 billion by 2010, notes a report from FORRESTER RESEARCH. In addition,
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Direct Marketing | Print
Speakeasy Tries to Connect With Small Businesses
Speakeasy, a developer of Internet-based telecommunications systems, is hoping a 300,000-piece mailing it launched in April will perform as well as one
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Direct Marketing | Print
Building a Better Carrot
A year ago, John Howard had a problem. He had earned his nickname The Carrot for his red hair; in fact, when he began selling printer cartridges over
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Direct Marketing | Print
Catalog Age Becomes Multichannel Merchant
Once upon a time, catalogers sold through catalogs, and retailers sold through stores. But most companies are now channel-agnostic. They realize that
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Direct Marketing | Print
Location, Location, Location
While geo-demographic data can play a major role in a targeted marketing program, its misapplication can cause poor targeting decisions and a waste of
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Direct Marketing | Print
DIRECT listline
NEW LISTS HealthSaludUSA A 9.8 million-record database, enhanced with more than 400 consumer selections, has been introduced by HealthSaludUSA Inc. The
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The Quest for Digital Set-Top Viewing Stats
The cable television industry has long thought that Nielsen Media Research’s sample of viewers is far too small to count the hundreds of channels that many customers now receive. For that reason, Time Warner Cable is testing a new audience measurement system in Hawaii aimed at detecting what shows are being watched across 200,000 advanced set-top boxes.
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Realtor Group Backs Off Online Listings Rule
The nation’s largest organization of real estate agents and brokers has backed away from imposing a rule governing online property listings that has caught the attention of federal antitrust regulators