Search Results For: data

  • Crest Goes on Tour Motoring Huge Tube of Toothpaste

    Procter & Gambles’ Crest is on the road with a giant tube of toothpaste rolling across America. Samples of Crest Whitening Plus Scope will be handed out to visitors from this rolling tube The Crest Imagine Tour is making stops at major events …

  • Kodak Snaps Disneyland Sweepstakes

    Eastman Kodak Co. is leveraging its longtime alliance with the Walt Disney Co. for an on-pack sweeps celebrating Disneyland’s 50th anniversary. The sweepstakes will award trips to the original Disneyland in Anaheim, CA and the newest park in Hong Kong. …

  • RC Cola Celebrates its 100th Birthday

    RC Cola is turning 100 this year and its maker, Cadbury Schweppes Americas Beverages, is set to break a summer-long promotion to celebrate. As part of the festivities, special 100th anniversary packaging will be unveiled, supported by a sweepstakes in …

  • Digital Thoughts – Google Casts A Semantic Web

    Many of have wondered what the future has in store for Google. Will they become the next Microsoft – an enormous profit machine embedded into our lives and directly controlling how many of us compute? Might Google, today’s high flier….

  • Trends – The Year Of The Fees

    Almost a week ago, Experian made an announcement that should have sent the online ad interest more abuzz than it appears to. Last week, they announced their intent to purchase LowerMyBills for $330 million dollars with an additional $50 million….

  • Marketing in the Online

    A tide of Web sites targeting children has washed over the Internet, wallpapering cyberspace with spectacular and engaging animation and content often supported by fun games, contests and sweeps, keeping young eyes on the prize.

  • Listline e-Newsletter 05/17/05

    Rodale Inc. has named ALC Data Management to oversee its list portfolio,
    excluding insert programs. The appointment includes the Rodale Whole
    Life U.S. master file, a list with more than 7.6 million names that
    identifies subscribers to Rodale’s magazines and its product buyers.

  • Ben & Jerry’s Tours with Dave Matthews Band

    Ben & Jerry’s Homemade will bring at least one environmental activist along when it goes on the road with the Dave Matthews Band this summer. Ben & Jerry’s serves up Dave Matthews Band, with a side of global-warming smarts Ben & Jerry’s piggybacks the …

  • People in the News

    Hollywood star Ernest Borgnine recently completed the filming an infomercial for Opportunity Productions, a Los Angeles based subsidiary of Media International Concepts Inc.

  • List and Database News

    MeritDirect has been selected to represent TechTarget’s postal and e-mail master files and individual lists. The TechTarget postal master file with 555,442 records is the largest. TechTarget offers e-mail, Canadian and international master files.