Search Results for: data

  • List Firms Form a B-to-B Data Consortium

    Direct Media Inc. has formed an alliance with three other list brokerage firms to market its cooperative business-to-business database. The BTB Data Warehouse

  • DMA, FTC ISSUE PRIVACY PROTECTION GUIDELINES

    The Direct Marketing Association last week released mandatory data-protection guidelines and a separate security checklist, the latter created with the

  • ALC Acquires MaxDirect

    American List Counsel has acquired MaxDirect, the data-management division of MaxWorldwide Inc. Terms of the deal were not available. Princeton-based

  • I-Behavior Now Features Yankelovich Attitudinal Data

    I-Behavior

  • DMA Sets New Info Security Guidelines

    The Direct Marketing Association has approved new guidelines for information security, which will be mandatory for its consumer marketer members. Under

  • Return Path Names VP Sales

    Return Path has named Anita Absey as vice president of sales. Absey will help corporate customers integrate data and database management tools for acquisition

  • Letters to the Editor

    : Since I’m an oldster starting a new business – and

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  • Short Cut

    HomeData Corp. a homeowner data compiler, is relocating its headquarters to Melville, NY. It will be closing its LaGrangeville, NY location, and dividing

  • Short Cut

    HomeData Corp. a homeowner data compiler, is relocating its headquarters to Melville, NY. It will be closing its LaGrangeville, NY location, and dividing

  • Japan, land of the happy clippers

    Although Japanese culture embraces premium brands and high tech, Japanese consumers gladly redeem mass-distributed coupons in restaurants, convenience