Search Results For: data

Nobody wants to lose lose subscribers. The good news is that e-mail provides us with the opportunity to re-engage customers and to learn valuable information from those that are about to opt out.

What does it take to get a reader to forward your e-zine? Quality content.

What does it take to get readers to pass your e-zine on to a friend? Quality content.

Sara Lee Foods kicks off summer with a Memorial Day rebate offer for Ball Park franks. The effort, dubbed Free Frank Friday, invites shoppers to buy a package of Ball Park Grillmaster Franks this Friday, May 27, then mail in a rebate form to get back …

Retailers are both behind and ahead of the curve when it comes to e-mail. That’s the conclusion of a new report from Silverpop. Only 68% of the firms studied, for example, have “apparent” e-mail programs, according to Silverpop CEO Bill Nussey. But those that do are responsible about it.

MetaBase Business-to-Business
MetaResponse Group Inc. has launched a new MetaBase business-to-business list group consisting of a master file and nine sub-files. The master file contains 26 million records retrieved from the Internet, direct mail, telephone surveys and public corporate records.

MetaResponse Group Inc. has launched a new MetaBase business-to-business
list group consisting of a master file and nine sub-files. “It was time
to compliment the MetaBase consumer files with its business-to-business
counterpart,” said Jerry Whiteway, president of MetaResponse Group in a
prepared statement.

A Florida-based telemarketer will pay over $90,000 to resolve more than 100 complaints that it illegally contacted consumers on the state’s do not call list and/or charged consumers’ credit cards without authorization

Dow Jones & Co. has a 846,057-name file for telemarketing offers. It
identifies current and former subscribers of The Wall Street Journal and
Barron’s. The average annual income of those listed is $262,000.

Hasbro celebrates Monopoly’s 70th anniversary with a sweepstakes that takes its prizes straight from the game board. Monopoly money now comes in green The Instant Tycoon game will award a grand-prize $15,140 — the amount of money in a Monopoly game. …