Search Results For: data
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Direct Marketing | Print
E-merchants Face Credit Security Deadline
The clock is ticking on an effort by the big credit card companies to get Web merchants to tighten up both their data handling policies and their network security. Whether they know it or not
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Data Driven ROI
Case History: Museum of Modern Art Has E-zines for Everyone
The Museum of Modern Art has 100,000 works of art–and 52,000 e-mail newsletter subscribers.
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Data Driven ROI
FTC Rule Would Help Ad-Supported E-Zines
The FTC has decided that multiple advertisers in an e-mail newsletter cannot all be held responsible for the letter’s Can-Spam compliance.
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Retailers Face an E-mail Learning Curve
(Direct Newsline) — Retailers are both behind and ahead of the curve when it comes to e-mail. That’s the conclusion of a new report from Silverpop. Only 68% of the firms studied, for example, have “apparent” e-mail programs, according to Silverpop CEO …
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House Sends Anti-Spyware Bills to Senate
Two pieces of legislation geared toward protecting consumers from spyware passed the U.S. House of Representatives late Monday. The bills set seven-figure fines for anyone caught surreptitiously using software programs to capture personally identifiable data from computer users.
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Acquisition
Denny’s Roars On With Madagascar Premiums, Sweeps
It’s a jungle out there, or at least will be through June at 1,600 Denny’s restaurants nationwide during the chain’s promotion of the computer-animated film Madagascar, which offers movie-themed premiums for kids and a sweepstakes for adults. Kids can …
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Listline e-Newsletter 05/24/05
Statlistics has been appointed manager of the Hemmings Motor News list.
A total of 142,046 active subscribers are available. This publication
targets devotees of collector cars and trucks. -
Data Driven ROI
Study Shows Retailers Are Not High on Newsletters
Retailers are behind the curve when it comes to e-mail newsletters. So says a new report from Silverpop on e-mail use.
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Data Driven ROI
Case History: LegalZoom E-zine Helps Clients Stay in Touch
Need legal advice but can’t find time to see an attorney? Or would you rather not spend your tax refund on legal fees?
Try LegalZoom.com.
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Data Driven ROI
Case History: HoneyBaked Ham Returns to Newsletters
The HoneyBaked Ham Co. is back in the e-mail newsletter business.
Last December, the food marketer launched The Roundtable, an e-zine featuring holiday entertaining tips.