Search Results for: data

Freshpair.com Postal Freshpair.com buyers purchase bras, hosiery, panties, maternity wear, pajamas and socks. This 2.6 million name file is a postal list

Points-based programs have a place in marketing strategies. Their role is that of a promotion, and they should be treated as such. But they should not

The next major catalyst for privacy and data-use legislation will come from marketers taking excessive license with consumer information, as opposed to

Peter Lund can safely walk the hallways at Clorox Co. now. The director of consumer promotions has been ducking managers for a few years as he leads a

IN 1939, BOB WECHSLER, a 26-year-old executive with printer/promotion agency Einson Freeman, happened to call on Phillip Liebmann, the young president

Michael Jordan never got extra points because his cross-court slam-dunk looked pretty. His game was strictly numbers driven: sink it and the score totes

Feb. 6, 2003 Call Solutions, a direct marketing services company, acquired lettershop and fulfillment house FalaDM Group. Combined revenue exceeds $150

NEW LISTS McGraw-Hill Construction Pubs Features 26,032 active U.S. subscribers to McGraw-Hill Construction Regional Publications, a source of project

Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception

Collecting and renting data from membership sites is a strong business, despite privacy, spam and ISP filtering, says Allan Levy, CEO of SilverCarrot,