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Harry Potter isn’t just for kids. Even U.S. libraries are joining in the book craze, thanks to a new contest by Scholastic Inc. J.K. Rowling’s sixth edition of Harry Potter hits retail store July 16 Scholastic Inc., the publisher of the series, is …

Starburst Fruit Chews is out with an on-pack promotion that taps a hot duo: teens and cell phones. The More Juice, More Bursts instant win and sweepstakes game is promoted on more than 60 million packages. Participants have two choices: they can text in …

Avrick Direct Inc. recently moved 10 managed list properties to
ClientLogic Specialists Marketing Services. The largest files are the new
mover Movin’ and Spendin’ Master File and the general merchandise
purchasers list Always Shopping Mail Order Buyers, with 21 million and
17 records from the last 12 months, respectively.

A multichannel, multiple-impression marketing approach—a seasonal marketing campaign, if you will–is far more effective than the traditional “one off” promotions that are conceived and executed in a vacuum. This is particularly true in complex environments such as when direct channels interact with brick-and-mortar retail, or in b-to-b

It’s not hard to see why online surveys are the market research tool of choice for an ever-growing number of companies. They’re comparatively easy to manage, and they can often be created inhouse with software that constructs the survey as well as calculates the results

Xerox Corp. found a way to use small car to get big results. But while the chance to win a Mini Cooper auto in a sweepstakes no doubt was a key factor in the success of Xerox’s Igen3 campaign last summer, so was the company’s decision to create a personalized Website

Asia for Kids Master Communications Inc. has launched a list of 20,000 last-12-month buyers and inquirers from its Asia for Kids catalog. The educational products catalog offers books, videos, software, games, posters and other products for children in …

21st Century Marketing assumed management yesterday of the Walter Drake
list portfolio, including a master file with more than 1.2 million
buyers from the last 12 months. About 77% of these catalog customers are
women.

Natural health products marketer Dews Twenty First Century has appointed
Lake Group Media Inc. as its list manager. These 37,746 men and women
spent an average of $27 per order in response to direct mail. MKTG
Services was the prior list manager.

Includes rank by growth and campaign work as well as “How we did it.”