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The Direct Marketing Association has initiated its third round of layoffs in seven months. Outside sources put the number of employees terminated at nine.

Consumers may be concerned about anthrax in their mail but it hasn’t stopped them from opening their bills.

MyPoints.com Inc. has formed a marketing agreement with FTD.com to offer its millions of members FTD.com products and programs.

Vistaprint.com Package Insert Program There are 100,000 monthly opportunities to be included in packages from this designer business card, letterhead,

E-mail catalog: Each catalog can contain thousands of items and hundreds of pages of data, but is limited to a file-message size of only 3k. (The average

Full-service direct marketing company Communication Concepts Group in Ivyland, PA, has changed its name to CC3. List company MarketsOnDemand, Chicago,

For years, TV networks made their fortunes through mass advertising. But the last 10 years have seen marketers shift away from the shotgun approach to

IT TOOK ABOUT A MONTH after the Sept. 11 hijackings for online travel bookings to return to their former levels. By Oct. 8, they were back up to speed,

A BITTER FIGHT over control of A Moving Experience, a marketer of new-mover lists, is being played out in a Las Vegas court. Whoever wins, it’s clear

While it may sound trite, it’s true: The world changed forever on Sept. 11. Our society underwent a fundamental change. Today we are less mercantile than