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Live from NCDM: MarketTouch Bring Mail Campaign Creation to the PC
MarketTouch has launched Remote Prospect Marketing (RPM), direct mail software that enables sales representatives, franchise operations and other small-
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DIRECT Listline
DIRECT LISTLINE Credit Union Magazine This is a file of 27,146 12-month subscribers to this publication covering topics of interest to credit union managers
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DIRECT Listline
Dutchguard Novelty Buyers This new list from ACI/Reelpoint Direct offers14,243 mail order buyers of clocks, watches, radios and emergency preparedness
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Short Cuts
Martha Stewart Living Omnimedia Inc. and The Seiyu Ltd. Wednesday launched the premier issue of Martha Stewart Martha magazine, the Japanese edition of
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Death Notification Process to Quicken to Financial Industry
A special congressional task force convened last week to plug a legal loophole that allows the identities of dead people to be easily stolen
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Deal With It
Promoting to gays is no longer a walk on the wild side. Gay marketing has really come out of the closet, quips Wes Combs, president and co-founder of
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Dialog Awards: Can We Talk?
Nothing is easy these days. And that’s a good thing. In the not-too-distant past, marketers looking for technology to help them interact with customers
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NEW AND NOTEWORTHY TOOLS
Sampling the Hits Real Broadcast Network, Seattle, is turning up the volume on Internet sampling with Track Promo Service, which lets clients send time-sensitive
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Agencies
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New Lists Audio Book Club Enhanced This list, a segment of the book club’s master file, features 313,092 who bought books on cassette and CD over the
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ipromote: Two Places at Once
Beenz sold to Carlson Marketing Group. My-Points sold to United Airlines’ sister company, United Net Ventures. Netcentives and Flooz are bankrupt, with