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Chief Promo Marketer 7-19-16

|  by David Hurwitz

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 18, 2016 Brisk Iced Tea Designs “Pineapple” Sneakers for Sweepstakes Brisk Iced Tea is launching one of its latest flavors, Pineapple Passionfruit, with a sweepstakes offering its first pair of custom-made sneakers. More…   SPONSORED BY: Bolthouse…

Chief Marketer-This Week 6-3-16

|  by Tony Campana

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 3, 2016 How to Improve Your Mobile Marketing Campaigns Mobile marketing is a fast mover. Here are some tips and lessons on how to improve your mobile marketing campaigns. More…   SPONSORED BY: Chicken of the…

Chief Marketer-This Week 5-27-16

|  by Tony Campana

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 26, 2016 Hey You! Agencies in the Tri-State Area! With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges at PROMONext, June 14. More… SPONSORED…

Student Brand Ambassadors Are the New Media Moguls

Marketers often overlook college students. They associate these young consumers with out-of-control spring breaks, slim wallets and a lack of brand loyalty. Many marketers wait to reach out until students graduate and have jobs and families. That may be a mistake.

Agency Special Report: The Only Constant is Change

|  by Beth Negus Viveiros and Patricia Odell

Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but also to thrive, you need to move with the times.

Chief Marketer This Week 2-6-15

|  by Tony Campana

Chief Marketer This Week PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. Email Optimization | Forming…

Three Ways Big Data Will Change Marketing Offers in 2015

|  by Jonathan Moran

At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.





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