Overture Services Inc. launched Local Match, its sponsored search product that delivers local search listings to consumers searching online for local products and services.
Advertisers can target customers interested in a specific neighborhood and present customized offers and business details to them. Pasadena, CA-based Overture is a wholly owned subsidiary of Yahoo Inc. and provider of online marketing services.
Overture’s Local Match listings appear in the U.S. on Yahoo! and MyCity.com, and will be displayed on other Web sites including MSN, ESPN.com and certain sites within the InfoSpace network, including online directory sites Switchboard.com and InfoSpace.com and search sites Dogpile.com, WebCrawler.com, MetaCrawler.com and Excite.com, according to the company.
For businesses that do not have a Web site, Local Match provides a customizable business information page that offers key details about their business, such as a street address, phone number, payment options, hours of operation and a map.
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