(Catalog Age) Imitation is not the sincerest form of flattery for outdoor sporting gear and apparel cataloger Orvis. The Manchester, VT-based cataloger intends to sue rival Dunn’s for trademark and trade dress infringement after the Grand Island, NE-based company last fall mailed what Orvis believes is a dead ringer for its Sporting Tradition catalog.
Orvis president/CEO Perk Perkins said that the Dunn’s hunting catalog hadn’t mailed since Sidney, NE-based outdoor sporting goods cataloger Cabela’s bought it a few years ago. The new Dunn’s Traditions book, which mailed in August, copied several hunting products, photo stylings in its catalog, as well as the overall creative from The Sporting Tradition title, Orvis claims
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