Lead-generation firm Origin Data has selected e-mail service provider Silverpop’s new Transact e-mail product for its clients’ automated-response e-mail customer acquisition programs.
Transact allows messages to be created in real time and personalized based on a company’s unique business rules, according to Silverpop. Messages can be sent immediately or batched for bulk processing at scheduled times, according to the company.
“Successful online lead generation relies on real-time dialog between marketers and their prospects,” said Matthew C. McFee, Origin Data CEO, in a statement. “Effective delivery of this dialog contributes largely to a program’s success.”
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