Operation Smile, a medical charity dedicated to surgically treating children born with facial deformities, has selected Omniture to upgrade its Web site and online campaigns.
The budget was not revealed.
Specifically, Operation Smile will use SiteCatalyst which measures visitor response to site content and tests what features and information drives visitor interest. This insight is said to allow the organization to modify its Web site in real-time, giving information about its audience’s interests.
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