Online Shopping Sales Plateau in July
Total Sales of online spending increased by less than 1%–from $4.01 billion in June to $4.03 billion in July, according to the latest Online Retail Index.
Office supplies was the low-priced, small-ticket category that experienced the greatest increase–from $110 million in June to nearly $150 million in July. Spending on videos increased from $80 million in June to $94 million in July; footwear and apparel rose collectively from $197 million to $214 million; and sporting goods went from $76 million in June to $79 million in July.
For big-ticket items, the highest sales increase occurred in the appliances category, jumping to $50 million in July from $30 million in June. Furniture sales also grew, going from $42 million in June to $50 million in July.
Computer hardware experienced the largest decrease for big-ticket items, falling from $424 million in June to $377 million in July.
The online survey was done by The National Retail Federation and Forrester Research Inc., in conjunction with Greenfield Online. The index measures, on a monthly basis, the growth and seasonality of online shopping based on data collected from online shoppers.
