David Graham of memeburn shared a list of 12 tips for marketers embarking on digital programs in the year ahead.
The first step is examining the online marketing climate and social media buzz and how it pertains to your business, your industry and competitors. Once you have a better sense of where you stand, 
your team can start defining strategies, the target market and the specifics of the content your team will share as part of the digital marketing campaign.
The piece also digs into which platforms to focus on, the topic of blogging (and bloggers) and relevant keywords to focus on. Click here to check out the full list from memeburn.
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