Online Ad Network Formed for Targeting Athletes

Tas Interactive Ltd. has launched the Active Athlete Advertising Network for targeting online advertising to hundreds of Web sites geared to sports minded individuals.

The target audience includes athletes interested in running, swimming and bicycling, including triathlon enthusiasts. The network is intended to increase advertising on individual Web sites.

The network is a byproduct of marketing partnerships with publishers and Web sites such as TriathleteMag.com, SlowTwitch.com, TransitionTimes.com and RunThePlanet.com.