A co-op mailing program for people who have just moved is hitting the market this month and the owner is giving away a lot of services to help attract advertisers.
Industry veteran Larry Tucker is introducing New Neighbor Pak, a mailer that will go out monthly to as many as 1.6 million people who have changed addresses during the previous week. Most new mover programs, he notes, are sent to those who relocate over the course of a month.
To help promote New Neighbor Pak, Tucker dropped a 2,500-piece mailing in late February to firms like retailers Target, Best Buy and others who were identified by a year’s worth of telephone sales qualification as probable advertisers.
He’s offering new advertisers such incentives as free use of his Kansas lettershop Hays Mailing Services, which will provide free design, printing, inserting and mailing, as well as 250,000 free insertions a year. On top of that, Tucker will rent out his own 20 million-name list for the first time.
At press time, New Neighbor Pak had fewer than 20 advertisers but Tucker predicts he’ll have 28 by year-end
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