Office supply retailer Office Depot plans work with The Marketing Arm to handle its new sports sponsorship platform featuring NASCAR.
The Marketing Arm, Dallas, handled Office Depot’s previous 2004 Athens Olympics sponsorship. Elements of the sponsorship include promotion and activation programs in key markets across the country.
The Marketing Arm’s Millsport group has a dedicated motorsports division in Charlotte, NC, which will oversee the entire sponsorship. The Marketing Arm’s Promo Link group is spearheading all related promotional campaigns in support of the sponsorship, including retail promotions and on-track extensions.
Office Depot recently announced a multi-year agreement with NASCAR to become the sport’s first-ever Official Office Products Partner, and will also sponsor Roush Racing’s No. 99 Office Depot Ford Taurus driven by Carl Edwards in the 2005 NASCAR NEXTEL Cup race season (PROMO Xtra Jan. 13).
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