October direct sales results for several retailers were a mixed bag, with some reporting cuts associated with pulling back resources, and others generating substantial jumps. What follows is a sampling of reported results for four-week selling periods last month.
* J. C. Penney Co. Inc. reported a slight slip in sales, from $2.53 billion to $2.51 billion. While its department stores reported a 3.9% dip (2.3% among comparable stores) the Plano, TX-based retailer
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