New York University’s master’s program in direct and interactive marketing will present a panel on the challenges of customer acquisition on Wednesday, March 24 at NYU’s Greenberg Lounge, 40 Washington Square South.
Panelists on “The Longer Sale: Redefining Club, Continuity, and Membership Models” will include Deb Dulsky, vice president, new product development, Trilegiant; Seth Radwell, president, Bookspan; Steve Sachs, vice president consumer marketing, Time Inc.; and Stu Stein, brand director, Gevalia.
Registration and breakfast begins at 8 a.m., followed by the panel from 8:30 to 10:30 a.m. Admission is $20, but is free for NYU alumni, students and faculty. To register online, send contact information to [email protected]
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