Novus Marketing, Valhalla, NY, has become manager of two new Petersen Publishing Co-op programs.
The Petersen Automotive Performance Pak distributes 2 million pieces annually. It reaches upscale, automotive enthusiasts who subscribe to Motor Trend magazine, Hot Rod, 4-Wheel & Off Road, Car Craft and other car publications, according to Novus. A thank you gift package will deliver advertisers’ offers to these paid subscribers. The price is $40 per thousand.
The other co-op program, Teen Magazine, goes to 2 million subscribers of this publication each year. It is also delivered in a thank you gift package. Recipients are young women, ages 12 to 19. The price is $40 per thousand.
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