Americans are donating less money and to fewer nonprofit organizations than at any time in the past 25 years, according to a survey by database marketing services company Epsilon.
Some 23% of respondents reported losing confidence in nonprofit agencies. The change was highest among donors ages 57 to 75, traditionally the most generous demographic group.
The study also found that an estimated 3 million donors are giving to fewer nonprofits compared to two years ago, dropping one or more charities to which they had previously given to regularly. This pattern was most prevalent among donors with high incomes. And 58% of donors dropped financial support of a nonprofit because they felt the organization was no longer trustworthy or reliable.
The survey, conducted by Barna Research Group Ltd, recently polled 1,012 American adults 18 or older, 695 who are active donors to nonprofit organization.
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