Nissan North America has named The Vidal Partnership as its U.S. Hispanic agency of record.
The New York shop will provide counsel and direction in reaching Hispanic consumers via advertising and promotion for Nissan’s national and regional product and brand campaigns nationwide.
“Vidal becomes a key partner in Nissan’s continuing commitment to reach Hispanic consumers through culturally relevant targeted communications,” said Jan Thompson, VP-marketing for Nissan North America, in a statement.
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