NFL Signs Deal To Create Copyrighted Content for Net

Posted on by Chief Marketer Staff

National Football League has signed an arrangement with ThingWorld.com, a Newton, MA-based Internet multimedia company, to create protected, copyrighted interactive content to be marketed through the Internet.

As part of the agreement, the two organizations will co-manufacture and co-market branded NFL materials which use all the league and team trademarks.

Terms were not disclosed.

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