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Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 18, 2018 MAC Cosmetics Celebrates 25 Years of Pride Support Corporate social responsibility is "baked into MAC's DNA," says MAC Cosmetic's Andrea Flynn, who shared the secrets of Viva Glam at INBOUND. More…   SPONSORED BY: Connect to Convert – Boston The World’s […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 14, 2018 Creative Alternatives When Working with Influencers As influencer marketing has modernized so too has the ways in which marketers can capitalize on influencers' powerful draw. More…   SPONSORED BY: Enter Today! The CM200 Finally, an agency ranking that goes outside […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 13, 2018 B2B Marketers Lack Confidence in Data: D&B Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B. More… SPONSORED BY: Discover the Future of B2B Marketing […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership September 11, 2018 Voice Tools Versus Chatbots: Which Should You Invest In? Marketers in categories like automotive, insurance and finance cannot afford to ignore the shift in consumer demand for smart voice assistants. More… SPONSORED BY: Discover the Future of B2B Marketing Get […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 7, 2018 How a Small Brand Took Control of a Major PR Crisis When the presidential press secretary was asked to leave a small restaurant, a national dustup hurt tourism there. Learn how a small team—and budget—took charge. More…   SPONSORED BY: […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 6, 2018 Disney’s Lessons for Leveraging Data to Build Relationships SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse. More… SPONSORED BY: Your ad words results are not telling the […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 04, 2018 Tapping Local MLB Teams to Send a Delicious National Message A local campaign doesn't need to stay local. Take a lesson from Dietz & Watson on how to move your winning promotion from a local play to a national phenom. More… […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 31, 2018 What Leaders Need to Know about Hiring the "Purpose Driven Generation" Leaders need to focus on these five areas to engage, recruit and retain Gen Z employees. More…   SPONSORED BY: A Free LIVE Webinar: Improving AMB: Why the intersection […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 30, 2018 Memorable Events Help Sophos Engage B2B Customers An event marketing strategy capitalizing on in-person experiences and humor is helping Sophos engage B2B prospects and customers. More… SPONSORED BY: Connect to Convert – Boston The World’s top conference and expo on customer […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership August 27, 2018 Special Report: Masters of Martech 2018 In this new Chief Marketer Special Report, discover how 7 leading B2B and B2C brands—including Second City, Bombardier Recreational Products, Box and more—are leveraging technology for better marketing ROI.  More… SPONSORED BY: A Free […]