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Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 11, 2018 Attribution Still a Huge Challenge for B2B Marketers: Report B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between. More… SPONSORED BY: Discover the Future of B2B […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership October 9, 2018 Marketing Automation Helps Tower Improve Email Prospecting Automating email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans. More… SPONSORED BY: Discover the Future of B2B Marketing Get a Clearer Picture of the […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 5, 2018 Frictionless Marketing: Retail’s Next Frontier Frictionless marketing delivers the full retail experience customers expect today, and brands can achieve this through one connected, 4-step virtuous cycle. More…   SPONSORED BY: EventTech 2018: Nov 12-14, Las Vegas 1,000 marketers from all […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 4, 2018 Special Report: 2019 B2B Marketing Outlook   Just released! In this exclusive annual survey, Chief Marketer uncovers how B2B marketers are investing their time and money to boost engagement, conversions and ROI. More… SPONSORED BY: Discover the Future of B2B Marketing Get […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 2, 2018 Targeting Americans Over 50: 4 Tips With about 20 percent of the U.S. population expected to be over 65 by 2030, marketers need to think about consumers over 50 too. More…   SPONSORED BY: Connect to Convert – Boston The World’s […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 28, 2018 Chipotle Puts Real Ingredients In The Spotlight Still struggling to recover from a 2015 food-safety crisis, Chipotle is turning the page with a big campaign to win back customers. More…   SPONSORED BY: Enter Today! The CM200 Finally, an agency […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 27, 2018 First Data Focuses on Employee Engagement   A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution. More… SPONSORED BY: Discover the Future of B2B Marketing Get a Clearer Picture […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership September 25, 2018 Want to Talk? Alexa Wants to Know How You’re Feeling Soon, Amazon’s Alexa will no only listen and respond to what users say, but also pick up on emotions like frustration in users’ voices.… More… SPONSORED BY: Discover the Future […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 21, 2018 15 Ways to Trim Marketing Budgets Do more with less—that’s been the edict for agencies and in-house marketing directors alike turning up the pressure to maximize every dollar. More…   SPONSORED BY: Enter Today! The CM200 Finally, an agency ranking […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 20, 2018 Filling the Glass: Lord Hobo Brewing Creates New B2B Content Strategy Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to watch when tracking ROI: Are we selling more beer? More… SPONSORED BY: They make what […]