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Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership November 2, 2018 5 Content Marketing Tips from Cartoon Hangover Don't miss Dan Toth's exclusive and insightful presentation Nov. 8 during Chief Marketer's free “Content-First Marketing” virtual event 11:00 AM-2:30 PM. More…   SPONSORED BY: Better Marketing Performance. Period The key to any […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 1, 2018 B2B Content: To Gate or Not to Gate, That is the Question Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything. More… SPONSORED BY: Looking to exceed your […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 31, 2018 5 Ways AI is Affecting Content Marketing AI is continuously evolving, and with it, marketers' ability to construct highly insightful campaigns. More…   SPONSORED BY: A Free LIVE Webinar: How to Build an On-Demand Webinar Strategy So you just gave this […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 26, 2018 Thousands Share Jagermeister's Halloween Snapchat Game Jagermeister has doubled its spend in the run up to Halloween for a month long augmented reality campaign called "Divine the Darke." More…   SPONSORED BY: Better Marketing Performance. Period The key to any […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 25, 2018 Q&A: Heineken Taps Into Experiences to Create Relevant Marketing Heineken USA's Jessica Robinson discusses ways the company is utilizing content and experiential marketing to create campaigns that resonate with both consumers and B2B audiences like retailers and distributors. More… SPONSORED BY: […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership October 23, 2018 Tech Brands Go Beyond Short Form Video Ready for your close-up? More and more marketers are, as tech companies create branded shows and films to engage audiences with their brands' video content. More… SPONSORED BY: Discover the Future of B2B […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 19, 2018 What’s More Important in Marketing—Art or Science? Here are four things that could improve if marketing approached things from a science-first perspective. More…   SPONSORED BY: A Free LIVE Webinar: MIND THE DATA GAP: HOW TO FILL IN THE MISSING […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 18, 2018 Cross-Team Coordination Imperative for Email Success Marketing isn’t the only department in your company that sends customers email, and that means coordination is crucial to avoid burning out your database with duplicate messaging. More… SPONSORED BY: Reach Business, Engineering & IT […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 16, 2018 Influencer Marketing: A 4-Step Guide to Brand Safety Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all those dollars going to influencer marketing, brand safety is a top priority. More…   SPONSORED BY: EventTech 2018: […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 12, 2018 MLB Players Can Now Pitch Beer For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA. More…   SPONSORED BY: Enter Today! The […]