Newsletters

    View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer May 20, 2013   3 Missed Opportunities in Customer Loyalty DoubleTree, Google Build Custom YouTube Travel Channel Dunkin’ Donuts Goes Local From the Corporate Level Experience Marketing is the New Integrated […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT May 15, 2013   Nonprofits Struggle to Turn Friends and Followers into Donors Six Things Marketers Need to Know Before Dialing a Cell Phone Obama, Bone Regrowth and Video Raise Awareness of Cleveland Clinic Nonprofits Struggle to Turn […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT May 13, 2013   Solving Marketing Complexity through Collaboration Social, Email Help Charity: Water Raise Awareness Chief Marketer Listline May 13 Solving Marketing Complexity Through Collaboration By Paul Pellman A recent survey […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT May 08, 2013   Target Builds ‘Dollhouse’ In Grand Central 5 Questions to Keep Your Social Campaign on Track Infographic: The 7 Kinds of Digital Marketers […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT May 08, 2013   Social, Email Help Charity: Water Raise Awareness Special Report: Multichannel Marketing to Different Ethnic Segments Weather.com Develops Targeting Solution Social, Email Help Charity: Water Raise Awareness By Beth Negus Viveiros A combination of […]

Chief Marketer Tech Talk View Web Version Chief Business Marketer B2B Marketing Insights, Ideas, Tips and Trends May 08, 2013 Logicalis Uses Humor in IT Campaign Key Metrics for Determining Your Marketing ROI Why The Customer Should Be Central to Inbound Efforts Logicalis Uses Humor in IT Campaign Beth Negus Viveiros   An integrated campaign […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer May 06, 2013   Texting with Grandma: 5 Facts You Should Know About Seniors 55+ Chico’s FAS Runs its Cause Program Locally Special Report: Multichannel Marketing to Different Ethnic Segments Red Roof Inn […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT May 06, 2013   Special Report: Multichannel Marketing to Different Ethnic Segments Chico’s FAS Runs its Cause Program Locally Chief Marketer Listline  Special Report: Multichannel Marketing to Different Ethnic Segments By Beth […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT May 02, 2013   How To Create In-House Social Media Celebrities Old Media, New Tricks How Text Messaging Can Drive App Engagement and Revenues How to […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT May 01, 2013   Nonprofits and Emerging Media: 5 Top Tips Logicalis Uses Humor in IT Campaign Why Marketers Need to Manage Customer Preferences Nonprofits and Emerging Media: 5 Top Tips By Grant Johnson Social media can […]