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Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer and DIRECT

May 01, 2013

 Chief DIRECT Marketer
 
Nonprofits and Emerging Media: 5 Top Tips
Logicalis Uses Humor in IT Campaign
Why Marketers Need to Manage Customer Preferences

Nonprofits and Emerging Media: 5 Top Tips

By Grant Johnson

hands-355Social media can be great for establishing advocacy for nonprofits, but not so great when trying to solicit donations. Here are five things to consider when trying to engage more folks for your cause.

FULL ARTICLE
Logicalis Uses Humor in IT Campaign

By Beth Negus Viveiros

Bob

An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers. Learn how encouraging prospects to "Spot Bob" helped the company generate new leads.

 

FULL ARTICLE
Why Marketers Need to Manage Customer Preferences

By Beth Negus Viveiros

many small light bulbs equal big oneMarketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data. Here's why you need to keep on top of what your audience wants—and where they want to get it.

FULL ARTICLE

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