CANON: renewed its sponsorship deal as official digital camera, copier, SLR camera and printer of the New York Yankees in a three-year pact. Canon will have signage on the new Yankee Stadium’s left field wall and a rotating ad behind home plate. As part of a Canon promotional day on May 20, the first 18,000 fans in the ballpark will receive caps bearing the Yankees and Canon logos.
LINDT & SPRUNGLI: has partnered with Autism Speaks, an autism research and advocacy organization, to raise awareness and funds for autism. Lindt will donate 10 cents to Autism Speaks up to $100,000 for every Lindt Gold Bunny sold from March 12 through April 12. The company has also designed plush Lindt Gold Bunny Ears, which will be available at select Walk Now for Autism events, and can be bought at Lindt Chocolate Shops and online.
THE KERRY GROUP: an experiential marketing and events promotions firm in St. Louis has reorganized. It has established its new technology division, Kerry Group Interactive as a result of the 2008acquisition of RG/RJ, LLC, an Internet-based multi-media marketing intelligence, data research, distance learning and event services management firm.
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