News Briefs
OLD NAVY:
San Francisco, named Deutsch, Los Angeles, to handle its $181 million advertising account. Deutsch is first agency of record for the Gap division, which has used shops on a project basis to assist its in-house staff. First work will break in August for back-to-school. Old Navy continues to handle promotions, in-store marketing, relationship marketing, p.r. and media in-house.
CHECKERS: drive-in restaurants are sponsoring the Team Cure Autism Now (CAN) Foundation race car, part of the Kelley Racing Team, to be entered in the 2004 Indy 500. In addition, Checkers will offer a collectible large-drink Team CAN Cup featuring the CAN Car and Sarah Fisher, Team driver. A portion of the proceeds will be donated to CAN with an expected donation of $100,000. TV spots, P-O-P, newspaper inserts and an ad in the Indy 500 program support.
RADIO DISNEY: is featured in the May issue of Popstar magazine with a Mystery Meet sweepstakes, in which one listener/reader will have a special meet-and-greet with a Radio Disney artist at a Radio Disney concert. Contestants who jot down the top three songs of the week on an entry form are featured in the magazine as well as on the Radio Disney Web site at www.radiodisney.com. DJ-autographed copies of the magazine are being given away on-air throughout the month of April.
TARRANT APPAREL GROUP: a provider of private-label casual apparel and private brands, has signed a license agreement with Cynthia Rowley to manufacture, market and distribute Cynthia Rowley branded jeanswear for women. The jeanswear is expected to be available in department stores and select specialty stores beginning in the fourth quarter of fiscal 2004. The license is for an initial term of three years and may be extended by Tarrant Apparel for up to an additional 20 years, subject to meeting certain financial requirements.
MICHAEL KORS: has entered a license agreement with Fossil, Inc., to design, develop and distribute a line of women’s and men’s timepieces under MICHAEL Michael Kors label. The timepieces are set to debut this fall in conjunction with the launch of the MICHAEL Michael Kors label, which includes men’s, women’s and accessories collections.
