DOONEY & BOURKE: has selected actress Lindsey Lohan as the newest face to represent the leather goods brand. The new campaign will debut in August and the new handbags will hit store shelves shortly after. Previously actress Mischa Barton, star of the TV show The OC, was featured in a similar brand campaign.
BEAUTYBANK: a division of Estée Lauder, has selected Grammy award winning musician Michelle Branch as the first guest creator for the new color cosmetics brand Flirt. The guest creator may work on a new color, a new product, a new accessory or an entire collection. Branch’s collection is a line of nail polish and matching lip color with each shade named after songs from her album Hotel Paper. The collection debuts in October at Kohl’s department stores.
VELOCITY SPORTS & ENTERTAINMENT: has promoted Cyndy Stevens to manager in the customer entertainment and meeting planning division. She joined Velocity in December 2002 and has been a key member of the FedEx team. In her new role, she will help supervise all FedEx PGA TOUR programs and NFL Open House events. In addition, she will join the FedEx Orange Bowl customer event team during this National Championship year.
NFL ROOKIE OF THE YEAR: Anquan Boldin of the Arizona Cardinals has signed an endorsement deal with Motion DNA Corp., a diagnostic testing for medical professionals and sports organizations. The is expected to generate over $1 million for Motion DNA’s research programs in football, and includes a schedule of 24 research camps and clinics over the next two years. The clinics are designed to identify athletes predisposed to knee injuries in football.
GIFTCERTIFICATES.COM: has removed expiration dates from its flagship SuperCertificate product response to feedback from its customers and in support for the elimination of expiration dates nationwide. As gift certificates and gift cards continue to increase in popularity for use in corporate incentive and reward programs, the company said that elimination of expiration dates makes gift certificates an even more desirable gift option.
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