THE DIRECT MARKETING ASSOCIATION: has named John A. Greco, Jr. as its new president and CEO effective Aug. 16. He succeeds H. Robert Wientzen, who will retire after close to eight years as the association’s chief.
ROGER CLEMENS: of the Houston Astros has signed a multi-year agreement to pitch J&J Snack Foods Corp.’s Superpretzel brand soft pretzels and Icee brand beverages and frozen desserts. Terms of the deal were not disclosed.
SWEDISH ROYALS: King Carl XVI Gustaf and Queen Silvia will market their brand of perfume, called Solliden, worldwide. It had been sold in royal palace gift shops for more than 10 years.
DELTA: has designated Boys & Girls Clubs of America as the third SkyWish Charity of the Quarter for 2004. There is a 5,000-mile minimum donation, and Delta will boost each donation by adding 1,000 miles for every 5,000 miles contributed.
Network
