16W MARKETING: has been signed to help Ripken Baseball manage and coordinate the marketing activities of future Hall of Famer Cal Ripken, Jr. and his baseball-related business interests.
ELECTRONICS ARTS: today rolled out holiday promotional prices on top EA SPORTS titles in an effort to lure casual gamers to the products. Madden NFL 2005, NHL 2005 and NBA LIVE 2005 will have a suggested retail price of $29.95, and NCAA Football 2005 will be $39.95. The prices represent a cut ranging from 33% to 40% off regular prices.
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