CANDIE’S, INC.: has signed on reality show The Simple Life star Nicole Richie as the new spokesperson for BONGO. Richie will appear in the brand’s spring 2005 advertising campaign, which will launch in March issues of fashion, entertainment and lifestyle magazines. This marks Richie’s first endorsement deal. In addition to print ads, Richie will make public appearances on the brand’s behalf.
BRAVO: has appointed Sherri Rifkin as the company’s VP, Consumer Marketing. The appointment went into effect in December. Rifkin oversees all consumer advertising promotions and its shows. In addition, Rifkin is responsible for all off-channel consumer promotions including events, radio and online marketing. Rifkin joined Bravo from Oxygen Network, where she served as VP-consumer marketing.
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