JOLT: the 20-year-old soda termed an alternative to coffee, is relaunching with new packaging. The JOLT Battery Bottle is a re-sealable 23.5-ounce aluminum container. The can was developed by Rexam Beverage Can North America, a consumer packaging company based in London.
VERIZON WIRELESS: has signed as the official wireless provider of the Memphis Grizzlies and FedExForum, where the team plays in Memphis, TN. The agreement grants Verizon Wireless marketing and promotional rights through the Grizzlies’ 2006-2007 season.
MINUTE MAID PREMIUM HEART WISE: orange juice will donate this month 10 cents from each purchase of specially marked juice to WomenHeart: The National Coalition for Women with Heart Disease. The juice maker has also launched an eight-week program that encourages people to commit to a healthier lifestyle. A sweepstakes overlay this month offer a chance to win a $500 shopping spree at Minutemaid.com.
RAPP COLLINS WORLDWIDE: a direct marketing services agency in New York, has formed Rapp Collins Healthcare, a separate agency devoted to healthcare clients. Caroline Chilvers, 29, has been named to head the New York-based unit.
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